MARKETING & PROMOTION

We promote the market through social media, email marketing, online event listings, local publications, and community organizations to attract as many shoppers as possible!

We encourage you to help spread the word—the more we promote together, the bigger the success!

HOW TO PROMOTE

  • Social Media: Announce your participation and tag us @sanjoaquinclayglass

    • Use hashtags: #sanjoaquinclayglass

  • Email Your Customers: Let them know where to find you! Offer a sneak peek or special promotion.

  • Invite Friends & Family: A personal invite makes a big difference!

BOOTH PRESENTATION & SELLING TIPS

Your booth is your store—make it inviting! Create an inviting sensory experience to attract customers. You get to create the vibe, look and feel to sell your products. Create a calming, sensory experience that makes your booth stand out and draws attention.

This show provides a unique opportunity to engage directly with your local customers. Whether it’s offering a personal touch, creating a visual feast, or making your booth a hub of excitement, the key is to make your stall inviting, engaging, and memorable.

Sell with Confidence; be friendly and approachable:

A warm smile and greeting go a long way in making customers feel welcome. Know your craft: Be ready to talk about your techniques, materials, and inspirations to engage potential buyers. Tell your story: Share the unique journey of your brand to build a deeper connection with customers.

Introduce yourself to your booth neighbors! Networking with other sellers can open doors to collaborations and future events. 

BOOTH SETUP TIPS

  • Make a strong first impression. Display eye-catching items front and center.

  • Keep your booth tidy. Organize products into groups for easy browsing.

  • Use clear signage.

    • Have a large, readable sign with your business name.

    • Ensure pricing and product descriptions are visible.

  • Choose a quality table covering. A crisp tablecloth adds polish and hides storage underneath.

  • Maximize vertical space. Use shelves, racks, or boxes to create height and dimension.

ENGAGING WITH CUSTOMERS

  • Be welcoming! A warm smile and friendly greeting go a long way. Customers are more likely to skip a booth where the vendor doesn’t seem invested.

  • Know your craft. Be ready to discuss your materials, techniques, and inspirations.

  • Tell your story. Personal connections drive sales—share what makes your work special.

  • Stay active. Move around, interact with your products, and engage with passersby.

  • Network! Get to know fellow vendors—it can lead to collaborations and future opportunities.

FINAL REMINDERS

  • Have fun and sell lots of products!

  • Let us know if you need anything—we’re here to help!

  • We can’t wait to see you at the event!

Thank you for being a part of the San Joaquin Clay and Glass Makers Market!